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Tata: The Evolution of a Corporate Brand by Morgen Witzel
Tata: The Evolution of a Corporate Brand by Morgen Witzel
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Tata: The Evolution of a Corporate Brand by Morgen Witzel offers an in-depth analysis of one of India's most iconic business conglomerates. This expert study traces Tata's growth from its origins to its current global presence, highlighting strategic decisions, brand development, and corporate philosophy. Ideal for business professionals and scholars, the book provides valuable insights into brand management and corporate evolution within emerging markets.
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