Made to Stick by Dan Heath, Chip,Heath

Made to Stick by Dan Heath and Chip Heath explores why some ideas thrive while others fade away. Drawing on extensive research, the authors reveal six key principles—simplicity, unexpectedness, concreteness, credibility, emotions, and stories—that make messages memorable and impactful. This book offers practical strategies for crafting ideas that resonate deeply and endure, making it an essential guide for professionals seeking to communicate effectively and influence audiences with clarity and power.