Discover the insightful exploration of human decision-making in "Predictably Irrational" by Dan Ariely, published by Harper Collins India. This book reveals the hidden forces that influence our choices, challenging the assumption of rational behavior. Drawing on behavioral economics, Ariely uncovers systematic patterns in how we act against our best interests, offering expert analysis that deepens understanding of everyday decisions. Ideal for readers seeking a sophisticated perspective on the psychology behind economic behavior.
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